Audio Technica VM740ML MM Cartridge image
  • Audio Technica VM740ML MM Cartridge image

Audio Technica VM740ML MM Cartridge

Audio Technica Cartridges

Price: $284.28
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The Audio Technica VM740ML is together with VM750SH and VM760SLC the flagships of Audio Technicas MM cartridges. All three styli have extremely good tracking ability and sound quality. They are priced a little bit different but which one is best is a matter of taste and interaction with the other components of your hifi system.

The MicroLine® stylus of the Audio Technica VM740ML is one of the finest styli on the market and it allows Audio Technica VM-740ML to trace the record groove with incredible accuracy, which results in a clear and nuanced audio reproduction with minimal surface noise that elliptical and conical styli simply can’t match.  

The nude MicroLine® stylus is mounted on an aluminium cantilever, and attached to a cartridge body with dual magnets, that are positioned to match the left and right channels in the stereo record groove for outstanding channel separation and extended frequency response. 

The versatility of MM:

When buying one of Audio Technicas VM 500 and 700 series cartridges you have entered a versatile world with possibilities to upgrade and downgrade. Options to have a stylus for mono and/or 78 RPM records is possible. You could have an elliptical stylus to play your more worn out records in order to preserve your high end  MicroLine® or Shibata stylus. 

We recommend around 20 hours break-in.

Don’t hesitate to contact our support team if you need help to pick the right cartridge for your needs and preferences.


Data sheet

Frequency response
20Hz - 27kHz

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